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Since Nov 2018

 

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Blogs, Podcasting, and RSS - How will these technologies affect eCommerce
At this moment in time , Blogs , Podcasting , and RSS are not going to fundamentally change any aspect of your online business, but rather, offer your company new ways to speak to your customer segments.. Blogs, Podcasting, and...

Canada and eCommerce
Canadian eCommerce growth was recently flat but still has an attractive upside... Recent studies found that Canadian retail e-commerce growth was flat year over year (2003-2004). After further examination however, approximately 60% of the...

Ecommerce Web Hosting: All you need to know
Gone are the days when the Internet was only for the geek labs and university libraries. With the emergence of accessible connectivity and affordable technology, ecommerce and online business are not futuristic concepts. Websites like Amazon and...

Eyes on your eCommerce Website
Copyright 2005 Richard Keir In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media has a lot to say about...

Getting Started In Ecommerce – Part Two
In Part One we talked a little bit about what Ecommerce is, getting a domain name and setting up a merchant account. Ecommerce is more than that, much more. To have a really good online presence that gets people to stop and shop you need a...

 
 
What Ecommerce Software Has to Offer

Setting up a website can seem a daunting task to many of us. Not everyone is proficient at building stunning, effective and dynamic websites; but if you have a product or a service to sell, then having your own website utilizing ecommerce software is one of the most fruitful methods of making sales.

The Advantages of Ecommerce

Selling your product online means there are no geographic limitations. You can sit in your lounge in Texas and sell your home-knitted scarves to people living in Japan. The costs of setting up your business are comparatively non-existent. You don't need to purchase or rent a shop. You don't need to pay for decoration, you will undoubtedly be using less staff and the only utility bills are bills you would usually pay at your own home anyway.

About Your Ecommerce Website

Ecommerce software is any software used on your website to help customers easily shop and pay for their items easily, safely and quickly. In recent years, one of the many advances of the Internet has been the increase in publicity surrounding Internet security. It is absolutely imperative that as well as a good crisp and clean looking website you also offer and display high security on all of your online payments. If you don't you will undoubtedly lose customers and money.

Shopping Carts and Payments - The Essential Items

If you've done any shopping online, you will have probably come across shopping carts of varying levels of quality. When considering ecommerce software you need to pick shopping cart software for your site that is user friendly, stable and fits the design of your site. You should ensure that it can be used on any operating system and as many browsers as possible. Don't forget that not everyone uses Internet Explorer.

When a visitor is looking around your site at the

 


items you have to offer, you are perhaps hoping that they will make a purchase. Making the buying process easy for them will encourage them to do that. An 'Add To Cart' button is virtually standard on any ecommerce site now, and clicking on this button should take you to a simple but effective looking shopping cart page. Shoppers should be able to select how many items they want and then add that to basket. Once they have selected that item, it may be a good idea to take them back to the page they were last on, encouraging them to continue shopping and spending more money.

Offers

Everybody loves a good deal, and Internet shoppers are by no means different. Try to make sure that your ecommerce software allows you to give discounts under certain circumstances. Perhaps, a 10% discount for anyone spending over $200. Recent ecommerce software offering shopping carts will give you both product level and order level discount options, so you can have sale items as well as spend dependant discounts.

The Bottom Line

If you want to set up an ecommerce website, you will have to get some shopping cart software. Most surfers will simply look for another site if you don't give them the options they expect.

A good shopping cart will give you plenty of options and the opportunity to offer discounts and sale items. A reputable ecommerce software company will, at the very least, give you detailed instructions on installing this software onto your site and how to use it. Choose wisely.
About the Author

Halstatt Pires is an Internet marketing consultant with http://www.marketingtitan.com - an Internet marketing firm in San Diego offering automated web site systems through http://www.businesscreatorpro.com