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Since Nov 2018

 

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Canada and eCommerce
Canadian eCommerce growth was recently flat but still has an attractive upside... Recent studies found that Canadian retail e-commerce growth was flat year over year (2003-2004). After further examination however, approximately 60% of the...

Ecommerce & SEO
The purpose of any business website is to promote a product or service online. The purpose of an ecommerce website is to take it one step further and to allow your visitors to purchase your products or services directly from your website. This...

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Microsoft Great Plains eCommerce – stored procedures approach
Since Version 8.0 Microsoft Business Solutions Great Plains & Great Plains Standard are available on Microsoft SQL Server and MSDE (which is in fact MS SQL with database size limit of 2GB). As eCommerce designer you should be aware of several...

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Using eBay to market your ecommerce website

eBay is now the world�s largest marketplace, so why not use this to the advantage of you and your website? By creating an easy-to-use eBay Store and listing some of your more popular items at a small discount from the price on your website, you can drive traffic from eBay back to your website as well as creating sales and revenue for your company through eBay. eBay�s Store fees are nominal and can usually be paid off from the profit of just a few small sales a month. eBay's Stores are set up to where your item can be relisted automatically saving you your valuable time and making the maintenace of your eBay Store effortless.

eBay does have rules about advertising for a site outside of eBay within an Item Description, but with some creative writing and your imagination you should be able to work around these while still providing an outbound link from your Item Description to your own website. One way of doing this is to use a link

 


to your website saying that eBay users can click on it for more product information about the item that is for sale on eBay.

You can be found by more eBay users by being as descriptive as possible in the Item Description and by using as many keywords as possible that describe your item and industry within the Item Title.

Not all eBay users search through eBay Stores for products, so I use a combination of eBay auctions in a bidding format and my Buy It Now eBay Store inventory so that my products are easy to find no matter how someone is searching on eBay. I also include my email address and toll free number in all of my Item Descriptions and on my eBay Store Front so that eBay users can contact us directly.

About the Author

Scott Touchton is an employee of www.SpecialtyHardwareOutlet.com which is a Birmingham, Alabama based decorative hardware outlet.