For a link to your site from this site please contact seemasaurish@gmail.com
 
Search for Topics ==>>
Custom Search
Recommended Products



Links

    

If you like e-money and e commerce        

Since Nov 2018

 

Candle, Paper Craft, Soft Toys, Bonsai

Informative Articles

Ecommerce Turnkey Sites
Turnkey host sites normally offer the complete package, which normally includes hosting as well as products. Turnkey means an already stocked business, depending on the store it might be stocked with from 10 products to thousands. These...

Ecommerce website overview accepting payments online
According to searchmerchants.com, there are an infinite number of choices for accepting payments online. You can accept online payments from an ECommerce Web site in two general ways. 1) Through your own online merchant account 2) Through a...

Increasing Your Conversion Rates: 50 Tips For Ecommerce Sites
You can convert More of Your Traffic into sales without having to spend a lot of money. There are hundreds of ways to improve your conversion rate and the persuasiveness/stickiness of your website, many of which can be done very quickly and most...

Microsoft Great Plains eCommerce – stored procedures approach
Since Version 8.0 Microsoft Business Solutions Great Plains & Great Plains Standard are available on Microsoft SQL Server and MSDE (which is in fact MS SQL with database size limit of 2GB). As eCommerce designer you should be aware of several...

The Seven Pillars of eCommerce Defined
A study released by research firm "Gartner Group" predicts 75% of all e-business projects will fail due to poor planning and unrealistic expectations of technology. In order for any company to conduct successful business on the Internet, a process...

 
 
Blocking and Tackling | A quick look at some eCommerce fundamentals

eCommerce can be VERY complex.  To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations.

eCommerce can be VERY complex.  To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations.  

On the flip side however, site fundamentals still play a very large role in converting visitors into customers.  Many retailers surprisingly lose sight of these site basics and leave significant sales on the table.  This brief examines 4 quick �fundamentals� every eCommerce manager cannot afford to lose sight of. 

Think Fast 

Speed has become less of a problem due to the penetration of broadband, but don�t forget that a significant number of people still shop by a dialup connection.  When creating a site framework, designers and e-commerce teams should ensure that the site is developed with pages loading in less than 9 seconds (over a dial-up connection).   

Our recommended page size is within 60-70k in bytes.  At that amount, sites will likely load within the maximum wait time of 9 seconds.  Online retailers should avoid flash at all costs within their transactional site.  Flash�s artistic aspects may help you establish a brand presence � but it will likely lose potential customers before they have even searched within your store.

 

Image is important 

Images are a very important aspect of selling online and are often neglected.  All product images should be of the highest resolution possible, be much larger than the product page original, and

 


have  

multiple views.  Dynamic imaging capabilities can improve the user experience to an even higher level by increasing interactivity (zoom &

rotate).  At a minimum � retailers should have at least two additional views outside of the product page image to help build emotion. 

Be my guest 

Shoppers do not like being forced to do anything, especially when they are ready to open their wallets.  Forcing a shopper to register on your site before purchasing is a sure way to drive a portion of your traffic to your competitors.  Too oftenArticle Search, shoppers do not have the time or the inclination to fill out a lengthy form explaining what types of information they desire.  

Always offer the ability to checkout as a guest.  You will see less customer leakage within the checkout process and can still offer the option to register when the sale is completed.

Make sure it�s �above the fold� 

Your homepage is the most important page within your eCommerce store.  It sets the initial tone for the shopping experience and offers your best promotions and products to your visitors.  Users typically visually scan a web page from top to bottom and then from left to right.  All critical content and navigation options should be obvious to the shopper without having to scroll down.  If you have your best promotions �below the fold� �  you can bet that a large percentage of browsers are not scrolling down to see it.

ABOUT THE AUTHOR
Learn more about us |  Visit http://www.trinityinsight.com