Internet Ecommerce Marketing Plan Guide

Ecommerce Marketing Plan Concept

Concept of Service
The current work deals with marketing offer of ecommerce service. It highlights the essential steps of ecommerce marketing plan of a brand-new firm offering services of website construction, design, programming, development, and promotion. The service should be provided exclusively online via the site of the company. Online business operations include ordering, agreement on requirements, elaboration of design, and providing constant customer support. The service implementation process should include the following stages:
- Defining goals of the site. This may include either physical meeting or discussion of the product in question via Internet.
- Developing the website structure. This stage is aimed at flashing out technical aspects of the site. It should include definition of necessary technology, type and specifications of site navigation. - Website design and built. Developing layout and graphics of the site. This may include elaborating the company's genuine creative approach in developing the graphic looks of the order, or complying with the requirements presented by the customer as to general look of the project.
- Website programming and built. This stage depends on details of each specific project and definite requirements posed as to the quality and level of the site. Also, this process varies according to the kind of customer and destination of the site contemplated. All features of the site are subject to examination and test by both company's specialist and customer.




- Technical release of the site. Once technical aspects of the project finished, the customer should be provided with free consultation along with further site marketing plan and promotion services, techniques, and practical advice.
- Ongoing site maintenance. This is the stage when the job of creating the customer's site is finished.
It is a fact that the idea of the internet-commerce of this type is not brand-new, and for a new company to enter the market and receive profit out of its business, it is necessary to invent some novel elements in the service offered.
Another unique feature of the project is wide variety of services included in one business offer. This includes: web-design, redesign of existing site, possibility of working with many programming languages, site management, allocation in search engines, animation, free hosting offer, email registration, web mail and POP3 access, ftp access, tools for web statistics, domain name registration, other services like full life website consulting, flash animation creation, elaboration of graphic and logo design, ecommerce and shopping carts, site management, administering and maintenance, banner ads, marketing plan, engine position enhancing and promotions, search engine optimization, software testing and even online training.
Industry Overview
The industry of ecommerce is one of the fastest and most dynamically developing industries worldwide. Today it is quite difficult to accurately define the impact of the Internet on commerce.



 ecommerce marketing plan
Custom Search
online-specific business buy-and-sell operations.
Today, ecommerce is booming. Market size of ecommerce has reached immense volumes. Moreover, this growth tends to accelerate. While in 2002 total volume of retail American ecommerce sales was fixed at $44 billion, one year later it increased to 56 billion. Then, in 2003, online sales made only 1.6 of total sales, providing the ground to suggest that there is very large growth potential. Online sales are predicted to rise to 2.9% by the year of 2007. Since the number of Internet users is growing and the number of companies willing to be represented on the Web is increasing along with the number of companies launching online business, there is very high and further increasing demand in providing programming, design, site development and ecommerce marketing plan services. Therefore, a new firm in the industry theoretically has solid opportunities to enter the market, whatever saturated it may be, and successfully develop. On the basis of abovementioned, the outline of relevant business target market gets clearly seen.
Target Market
The target market of the project is very vast one. It varies from individuals with the minimum requirements as to functionality, appearance and program possibilities of the site, to large companies with more solid and expensive orders. Since there are very different kinds of customers with various interests and needs, each requiring different approach and professional level of performance, they should be segmented into distinct groups. By segmenting the customers, the company increases its chances on success.
Second group of customers comprises those with intermediate level orders. Such sites should include...
Full version of Ecommerce Plan is available at The Ecommerce Marketing Plan
About the Author
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